Every minute, a blogger is somewhere introducing digital products to sell to their audience on their blog. A blog is a great medium for making money online, and digital products are one of the easiest things to sell online. However, getting it right and making sales is the reason you’re reading this now.
What separates a blog that generates income through digital products from one that offers a digital product but struggles to sell it is value, trust, and traffic. If you’re still wondering how and asking why, it’s my job to give you clarity, and I always do it happily.
Value begins with growing your blog with free, helpful content that solves your audience’s problems. Trust is established when you offer authentic solutions and speak your audience’s language without bias. Traffic, however, comes from taking strategic blogging steps and following best SEO practices.
All these efforts, combined with finding or creating digital products that complement your blog’s free value, seal the deal. This time, that extra value comes with a fee attached.
If you’re a new blogger, it may take some time to build your blog to this level of profit. However, as you journey towards that goal, let me help you prepare for your profitable era. First, a definition.
What is a digital product?
A digital product is any item that can be created, sold, and delivered in a virtual format. Unlike physical goods, digital products don’t require inventory, packaging, or shipping. Think eBooks, online courses, printables, templates, stock photos, design kits, audio files, spreadsheets, and software. If your audience can download or access the product online after payment, then it qualifies as a digital product.
For bloggers, this opens a door to endless opportunities. You can create digital products to sell based on the content pillars of your blog. If your blog is about budgeting, you can offer budget planners. A wellness blog can offer guided journals or healthy meal plans. The beauty of it is that once created, a digital product can be sold infinitely without redoing the work — it’s scalable and time-leveraged.
What are the most profitable digital products to sell on a blog?
Let’s get into the heart of what makes some digital products profitable. Profitability doesn’t mean just high price tags. It combines demand, ease of delivery, minimal cost, and how deeply it meets a pressing need.
Some of the best digital products to sell:
1. Ebooks: Ebooks are still one of the top-selling digital products to sell online. People buy them for step-by-step solutions.
2. Templates & Printables: Resume templates, Instagram carousel templates, planners, budgeting sheets, etc. They are quick wins for time-strapped audiences.
3. Mini Courses or Workshops: Short, focused courses sell well, especially if they help your readers achieve a particular outcome.
4. Digital Planners or Notion templates: These are booming in the productivity and lifestyle niches.
5. Stock Photos or Digital Art: If you’re a photographer or designer, selling digital downloads of your work is a smart move.
What is the most sold digital product in the world?
Globally, online courses and ebooks take the crown.
Platforms like Udemy, Teachable, and Amazon Kindle make it easy to list, promote, and profit from these digital product ideas. In fact, statistics show that the global e-learning market is projected to reach over $450 billion by 2030.
Why do they sell so well? Because they’re value-packed and promise transformation. An excellent online course can help someone build a new skill, pivot careers, or improve their life in a matter of weeks. An ebook, though smaller, does the same, just quicker and often cheaper.
This is where you, the blogger, come in. You already know what your audience is curious about because they come to your blog to read your content. That’s your leverage. Package that content into a well-structured course or ebook, and you’ve got yourself the best digital product to sell.
What platforms can help bloggers sell digital products easily?
You can also sell directly from your blog using WooCommerce on WordPress. Just ensure your checkout process is seamless and frictionless. The fewer steps your buyer has to take, the better your conversion rate will be.
Moreover, you don’t need to be tech-savvy to sell digital products. Some platforms handle payment, file delivery, and customer support on your behalf. Here are blogger-friendly options:
Payhip: Payhip is great for Nigerian bloggers and other digital creators. It integrates with Paystack, sells in naira, and supports product bundles.
Gumroad: Perfect for selling simple digital downloads. User-friendly and free to start.
SendOwl: SendOwl is known for automation and upselling. Best if you plan to sell multiple digital products.
Podia: Excellent for bloggers selling courses and memberships.
Shopify with Digital Downloads App: If you want a full storefront, this is ideal.
Where to buy digital products to resell on your blog
It’s okay if creating digital products from scratch isn’t your thing. That’s fine. You can resell digital products legally if you purchase them with a resale license, such as PLR (Private Label Rights) or MRR (Master Resell Rights).
Places to get such digital downloads:
- PLR.me – Health and wellness-focused PLR products.
- IDPLR – Huge collection of PLR ebooks, software, and videos.
- Creative Market – Great for resellable templates and design assets.
- Etsy – Yes, some sellers offer resell rights (always read terms).
Ensure that you customize the content to match your blog’s tone and target audience. Never resell something as you got it. Your brand must show up in the product.
Free digital products to resell on your blog
If you’re just starting and don’t want to invest upfront, you can begin with free digital products that come with resell rights. Some generous creators or platforms offer digital downloads for reselling, though the selection is often limited.
A few places to look:
- PLR Minds: Free ebooks, articles, and video content.
- Resell Rights Weekly: Free downloads for members.
- PLR Database (free section): Some gems if you dig.
- Unsplash (for free stock photos): Bundle and resell with edits and curation.
Just remember: even free should never mean sloppy. Clean up the design, refine the copy, and consistently repack the product into something valuable.
How do I price my digital products as a blogger?
Pricing can either invite or repel your buyers, even your loyal audience. While it’s tempting to undercharge, remember, perceived value matters.
Go through this guide:
- Templates/Printables: $5–$35, depending on complexity.
- Ebooks: $9 – $49 depending on depth and transformation.
- Mini Courses: $27–$97. High-ticket courses tend to be more expensive but require proof of results.
Your price must be based on value, not necessarily the time it took to redesign or create. If your ebook saves someone from a costly mistake, it’s worth more than you think.
Can I sell multiple digital products on one blog?
It’s a common practice already. In fact, having a range of online products for bloggers creates more touchpoints for readers with different needs and budgets.
For instance, someone might not be ready for your full course but will pay for your workbook or templates.
You can layer your offers like:
- Free lead magnet (to build trust)
- Low-cost product (tripwire)
- Premium product (course or bundle)
It creates a funnel that works 24/7 to achieve this.
How do I create digital products to sell without design skills?
You don’t need to be a graphic designer to create high-converting digital products to sell. Tools like Canva, Notion, and Google Docs help you design, format, and export products like:
- Budget sheets
- Journals
- Email templates
- Study guides
- Meal planners
Start with what you know, which is aligned with your niche. Package it with clarity. Then, design it with ease using a clean, readable layout.
What mistakes should bloggers avoid when selling digital products?
Mistakes are common because some bloggers fail to conduct thorough research before launching their products. Please, avoid the following pitfalls:
- Selling too early without building blog trust
- Ignoring SEO so no one sees your offer
- Using complicated checkouts that frustrate buyers
- No clear value proposition — the “why” should slap
- Selling what YOU love, not what THEY need
It’s not about how beautiful your ebook is. It’s how necessary it feels to the reader. I hope you understand.
Final Thoughts
Yes, there’s no perfect time to start selling digital products on your blog, however, wait till your blog is neck-deep with valuable content and has traffic. Then, start with what you know, stay focused on your readers’ problems, and package your solution like a pro. Each blog post you’ve written so far has brought you closer to this moment — turning your knowledge into income.
Create digital products to sell because you now have a ‘why’. Keep the process simple, your messaging clear, and your delivery smooth.
Your blog can be a business, too. Let every digital product be proof of that. Save this post and use as a guide when it’s time to add a digital product on your blog.
